Diversity in University Essay Example | Topics and Well Written Essays - 500 words

Diversity in University - Essay Example Decisively, diversity in the university enriches the educational experience of both the students and university staff as they get to learn about and from experiences, beliefs, and perspectives that are different from their own; strangely, the diverse lessons can only be taught best in the richly diverse environments. In any situation, interacting with someone in their native language increases ones knowledge; for instance, a student may learn a native language such as Chinese and later on find out it is a requirement for a job in their field. Once a student has acquired the language experience from a diverse university it prepares and makes it easy for them to work in a global society; since no matter what profession or career path a person follows they will always find themselves working with all round people from diverse backgrounds. Generally, on the language aspect, diversity acts as a foundation for student’s careers as one must be profound to human differences and adopt the aptitude to relate to people from dissimilar workforce in order to be successful in the workplace. Certainly, religion diversity in the university also enhances people development socially since interaction with different religious people widens any person’s spiritual circle by expanding the knowledge about diverse religions; for instance, if employed in a diverse workplace, one will know not to cross borders concerning portraits and pictures significant to a certain religion. When there is spiritual growth due to diversity, personal growth comes naturally, since everyone including both professors and students feels the urge to learn more about a religion’ culture and beliefs; additionally, the spiritual growth and religion aspect enhances communication between everyone in the university despite the diversity. Additionally, the social development, personal and spiritual growth facets all come as benefits of diversity and have a great and positive impact to the students and

Strategic Analysis Of The External Environment Currently Facing Gillette Marketing Essay

Strategic Analysis Of The External Environment Currently Facing Gillette Marketing Essay 1. Abstract Purpose The objective of this report is to conduct an extensive analysis of the external environment and evaluate the key drivers influencing the corporate strategic management of Proctor Gambles brand, Gillette. It will concentrate on identifying, categorising and prioritising the key issues facing this organisation both in the macro-environment and the micro-environment. Methodology The tools used in this report to provide an external analysis of the key environmental forces and competitive drivers include; analytical frameworks such as the PESTEL framework, and Porters 5-forces analysis. In addition an analysis of strategic groups and sources of competition will be included. Findings The influence of political, economic, social, technological, environmental and legal drivers in the macro-environment, combined with the issues from the micro-environment, provide a series of implications for competitive action and strategic choice in the future. In the current external environment, social-trends and technological aspects play a vital role in a companys success in the Shaving Razor industry. Value The report utilises appropriate theory, conceptual frameworks and academic literature on future strategies and scenarios for Gillette from an analytical perspective. 2. Introduction This report will define Gillette as assembling and marketing its products within in the Shaving Razor industry, a distinct category of the Beauty Personal Care sector. Regardless of the period of growth the industry, valued at  £523 million, has benefitted from in recent years, Mintel (2009) suggested that sales of shaving and depilatory products had dropped by an estimated 3%. (Lee, 2010) proposes the industry faces cash-conscious consumers who may be seeking to reduce the cost of expensive razor blades or ensure they last for a longer period of time. However, (Bottomley, 2010) suggests a different reason for the decrease, even the most gadget- obsessed male is likely to question the value of on-board microchips and precision trimmers, when there are simpler, high-quality products available for a fraction of the price. Another point of view from (Jefferson, 2010) who suggests perhaps it is the functional approach that companies within this industry present to customers, connectin g with customers on a more emotional level will remedy the predictable perceptions of two blades are better than one, three blades are better than two and so on. The object of this report is to provide a structure focusing on future trends that can help to analyse strategic choices available to companies in the Shaving Razor industry. It will provide an extensive external environmental analysis of the current Shaving Razor environment with a future-trend perspective, using the PESTEL (political, economic, social, technological, environmental, legal) framework (see, for example, Brooks et al., 2005, p.7) as a suitable analytical tool for the macro-environment. The report will draw out and highlight the key drivers which are most likely to influence the future development of the industry. The report will then focus on Porters five forces framework, which (Porter, 1980) referred these forces as the micro-environment, which will then be used to establish the competitive intensity and therefore the overall industry profitability. Finally the report will analyse strategic groups and sources of competition within the Shaving Razor industry. 3. PESTEL Analysis of the Shaving Razor Industry The external environment consists of the external environment forces which may influence an aspect of organisational activity. These are defined within six broad-ranging sections with the acronym PESTEL, political, economic, social, technological, environmental and legal. A full PESTEL analysis of the Shaving Razor environment is provided in Table 1, however the report has identified, categorised and prioritised the key issues facing the industry from the macro-environment below. Among the key conclusions of the PESTEL analysis are the following: With consumer purchases increasingly dependant on the often neglected topic of social responsibility, (Shayrn, 2009; Trainer, 2005) suggest that over the coming years, even in todays tough economic times, consumers demand an urgency about making their communities more environmentally friendly, fairer and sustainable. In the future, as environmental issues become increasingly reported in the media, (Kraus, 2005) implies the consumer will not only consider the impact their purchases have, but having a corporate social responsibility will be compulsory to remain competitive. In the Shaving Razor industry, this refers to using environmentally-friendly materials, long-lasting performance, environmentally-friendly packaging, CO2 emissions. See for example, Bics new environmentally friendly shaving razor (BicEcolutions, 2010). As the industry provides an essential product, that the majority of males require on an international basis. It is common for companies in this industry to operate and distribute globally. (Anwar et al, 2009) suggested that each country has individual rules on taxation and custom duties which may distort the companys pricing policies, a contradiction in pricing may cause people to purchase stock in bulk from countries with minimal price and black market the companys products, which would have a negative effect on profitability and brand reputation. The Shaving Razor industry take advantage of around a 4750% mark up according to (Poulter, 2009) who suggests that insiders have revealed that replacement razors blades cost only 5p to make yet are sold for around  £2.50 each. This extortionate mark-up on compatibility costs has caught the attention of the Office of Fair Trading who are currently investigating the issue. (The Office of Fair Trading, 2010) refers to this type of issue under the name compatibility costs, these purchase decisions lock a consumer in with inexpensive original equipment (durables) in order to purchase follow-on products which a substantial profit is made on (consumables). The high value-to-size ratio offered by the Shaving Razor industry has triggered the products offered by Shaving companies to become the worlds most shoplifted product according to (The Telegraph, 2003; BBC News, 2010). Kopalchick and Monk (2005, p.70) proposed this caused several companies in the Shaving Razor industry to take action and incorporate Radio-Frequency Identity (RFID) tags, which automatically tracks the products location when it is removed from the shelf. However, with the technology available today, e.g. GPS systems; it would be possible to track the product from leaving the shelf to its eventual disposal, which has led to ethical disputes regarding personal privacy according to (The Star Phoenix, 2006). There is an ongoing legal battle within in the Shaving Razor industry, examples of this are evident in (New York Times, 2004, p4; Grand Rapid Press, 2003, p11; BBC news, 2006). The series of disputes refer to company slogans, advertising campaigns, design patents regarding razor heads with more blades and trademarks according to (Solley, 2005). Each legal battle has costs both in money, time and to some extent brand reputation. The UK government has ordered an increase in value added tax (VAT) from 17.5% to 20%, this will take place on the 4th January 2011 (HM Revenue Customs, 2011). The increase will trigger an increase in material costs, meaning a higher price needs to be charged to customers in order to maintain the same profit levels per unit. According to (The Guardian, 2010) several companies have already made plans to increase their prices and many companies are waiting to see what action competitors take, while some companies have chosen to absorb the increase. (The Western Mail, 2011) reports that many companies believe that if they absorb the VAT increase, they will attract more customers and be able to compete more effectively in the marketplace. This suggests that Shaving Razor companies who absorb the VAT increase may experience more increased custom than those who choose to pass on the rise in costs to customers. Political Economic Social Technological Environmental Legal Each country has individual rules on taxation and custom duties which may distort the companys pricing policies. Contradiction in pricing may cause people black market the companies products.a The VAT increase from 17.5% to 20% will raise material costs throughout the industry and the UK.b Continued growth trend in industry value ( £523 million), however estimated 3% decrease in 2009.c Recession had minimal effect on spending habits within this industry, few people have spend less on shaving products. However, value of sales has dropped, due to heavy promotional discounting.c Price increase due to high demand in premium disposable shaving systems. d Brand loyalty is high within the industry, however one in ten users experiment with new brands and formats. Quality and performance are the key factors relating to whether the user switches to the new brand or format.c Cultural and religious factors that prevent people from shaving. In addition, the media popularisation of Movember, a fund-raising event to raise money to fight prostate cancer.e Demographic changes e.g. the increasing aging of population, who statistically shave less often.f Changing social attitudes. Rise in male grooming sales suggests men are more conscious with the way they look.g Introduction of high-end products last longer, meaning they have to be replaced less frequently, reducing sales.h High-quality premium product with additional USPs e.g. indicator that tells customers when blades need to be replaced; means a higher price can be charged.i Use of JIT and ICT within industry can reduce wastage and ensure the manufacture is more efficient.h Consumer purchases increasingly dependant on the often neglected topic of social responsibility.j The disposal of the dangerous razor blades is a key issue, previously Blade banks were provided as promotional material. It is a joint responsibility between manufacturer and customer to ensure the dangerous affect to the environment is minimised k Depilatories A Possible Threat to Shaving Systems.l There is an ongoing legal battle within the Shaving Razor industry. The series of disputes refer to company slogans, advertising campaigns, design patents regarding razor heads with more blades and trademarks.m Replacement shaving razor heads have become the worlds most shoplifted product.n Many companies within the industry have incorporated RFID tags into packaging to automatically monitor products from shelf to disposal, however this has led to ethical disputes regarding personal privacy.o Office of fair trading are investigating the high compatibility costs currently charged by companies in the industry., putting the present 4750% mark-up at jeopardy.p Sources: a(Ricciuto, 2001); b(The Guardian, 2010; HM Revenue Customs, 2010); c(Mintel, 2009); d(The Times 100, 2010); e(Mandal, 2003); f(Gale,2008); g(Verdon, 2007); h(Greb, 2009); i(Kruger,1998); j(Shayrn, 2009; Trainer, 2005); k (Kostigen, 2008) l(Global Industry Analysts, 2010); m (Solley, 2005; New York Times, 2004, p.4;BBC news, 2006) n(The Telegraph, 2003); o(The Star Pheonix, 2006); p(Poulter, 2009; The Office of Fair Trading, 2010). 4. 5-Forces Analysis of the Shaving Razor Industry Porters five forces framework can enable companies to analyse key forces that will affect the industry from the micro-environment and determine competitive intensity and consequently the overall industry profitability. According to (Porter, 1980) the five main forces include three from horizontal competition: threat of substitution, threat from established rivals and threat from new entrants. The two remaining forces are from vertical competition: bargaining power of suppliers and bargaining power of customers. The diagram below identifies, categorises and prioritises the key issues facing Gillette in the micro-environment. A more detailed exposition of the competitive intensity and industry profitability follows in the next sections. Diagram 1 Key Drivers facing Gillette in the micro-environment 4.2 Threat Of Substitution The level of threat from substitution depends on several factors, the key factors are; relative quality and price, customers willingness to substitute and the costs involved with switching to a substitute. In Gillettes case the main substitutes would be in the form of electric razors, straight traditional razors, depilatories and the option of not shaving. The threat of substitution from electric razors is minimized as Gillette owners, Proctor Gamble, have an arm in this industry with their successful brand Braun. The (Chain Drug review, 2008) suggests that older men tend to prefer electric razors; however the younger generation would lean towards purchasing wet-shaving products which are offered by Gillette. This could be interpreted that there is a potential reduction of the threat of substitution with electric razors in the future. Another substitute is the traditional straight-edge razor. This type of product operates in a very niche market. According to (Smith, 2010) these types of shavers have been fading in popularity due to their dangerous nature, suggesting the threat from this substitute is minimal. Depilatories are chemical agents used to temporarily remove hair at the skins surface. According to (Tuckington Dover, 2007) depilatories offer a smoother skin surface than shaving, however only 1% of American women use such products. It is also suggested that this is due to the fact depilatories are expensive, slow and irritating to the skin. The alternative substitute of not shaving is often combated by the industrys clever marketing techniques, which often suggest it is not socially acceptable not to shave. (Cavallaro, 2008) suggested methods and techniques in which are most effective to market products to men; these methods are used by many companies to advertise effectively. (Birchall, 2009, p.9) suggested Gillettes recent advertising campaigns were framed as an affirmation of body shaving as masculine. The messages portrayed through these advertising campaigns are manipulated to benefit the company, and draw customers away from purchasing substitutes. 4.3 Threat From Established Rivals The intensity of the rivalry from established competition is reliant on; the structure of competition, industry costs, degree of differentiation, switching costs, strategic objectives and exit barriers. The industry Gillette operates in is already unattractive; it contains many powerful and aggressive competitors who have high stakes in staying in the segment, due to high exit barriers. These conditions lead to frequent price wars, advertising disputes, and new, innovative product introductions, making it expensive for Gillette to maintain a high market share. The threat from established rivals is limited by the strong image and brand loyalty Gillette maintains. In addition, Gillettes innovative research and development department keeps the industry thriving by generating differentiation and technological advances. Their success has caused established rivals to borrow from their $1 billion research and development efforts (McCullough, 2003). 4.4 Threat From New Entrants The level of threat from new entrants to the Shaving Razor industry is established by; economies of scale, investment requirements, customer switching costs, access to industry distribution channels, access to technology, brand loyalty, chances of retaliation from existing industry members, government regulations. In the Shaving Razor industry, (Mintel, 2009) suggested there are high levels of brand loyalty present. This makes the industry very unattractive for new entrants, as they would be directly pitting against several major competitors in an oligopoly. Gillette minimises the threat from new entrants by efficient usage of economies of scale advantages, access to the industrys distribution channels and access to technology enhancements. Another key factor affecting the threat from new entrants is the risk of retaliation by Gillette, which could be substantial and could include mergers or acquisitions, an example of this is when Proctor Gamble acquired Gillette for  £30.2bn (BBC News, 2005). Entry to the Shaving Razor industry also involves high set-up costs and exit barriers are also high, reducing the probability of successfully securing finance from external sources, increasing the difficultly for new entrants for this industry. 4.5 Bargaining Power of Suppliers The negotiating power from supplies it determined by; concentration of suppliers, supplier branding, profitability of suppliers, threat of suppliers forward integrating into industry, buyers threat of backward integration into supply, buyers level of importance to suppliers profitability, switching supplier costs. As Gillette manufactures its own products, there is minimal effect from this source. Gillette maintains a win-win relationship with its suppliers of raw-materials as they can be obtained from anywhere and little supplier switching costs would be incurred. (Evans, 2008) suggested that Gillette identifies suppliers with a proven ability to meet its specifications. Once a supplier is selected to participate, Gillette expects them to produce a pre-production planning system to assess the suppliers capability to deliver Gillettes specifications. This high level of capability Gillette demands from its raw-materials supplier shows that he supplier has little power in the business relationship and there is minimal threat. In addition, as a large global brand it can establish a powerful supply-chain management model and global competitiveness enables suppliers prices to be driven low. 4.6 Bargaining Power of Customers The level of bargaining power from customers relies on; the concentration of competition, differentiation and unique selling points, profitability of companies, threat of backward or forward integration into the industry, cost of customers switching to competitor. Buyers in the Shaving Razor industry possess strong and growing bargaining power. With Wal-Mart as the main retailer for Gillettes products, the conclusion drawn could be that the potential profitability can become shortened as Gillette has a high reliance on Wal-Mart and similar large retailers for a large proportion of revenue. (DePamphilis, 2010) outlined suppliers such as Gillette have been under considerable pressure from retailers, due to the on-going growth of Wal-Mart and industry mergers, for example Sears and Kmart. DePamphilis then goes on to suggest Wal-Mart is responsible for 13% of Gillette income is 2005, suggesting a high-reliance on the retailer for profitability, increasing the threat of bargaining from customers. The buyers power increased due to the fact Shaving Razors represents a significant fraction of the retailers costs and the products are undifferentiated. In addition, the buyers in this industry are price sensitive. (Chopra et al, 2010) outline that Gillet tes pricing power is being further eroded by channel migration and increasing consumer resistance to paying significantly higher prices for innovation. 5. Strategic Groups in the Shaving Razor industry A key concept used in strategic management practice, (Hunt, 1972) defined  strategic groups  as grouping companies within an industry that have similar interests, business models or similar combinations of strategies. Gillette faces intense competition in most markets, its products compete with highly marketed, well-known, branded products. The Gillettes performance in this industry depends on the brands ability to adapt itself within this kind of competitive environment. Price-Quality Segment Name Of Parent Co. (Brand market share for Gel 7 oz$/Unitsin parenthesis) PG (Gillette)  [1]   PG (other brands) S.C. Johnson Johnson Johnson Beiersdorf AG Perio Super-premium Neutrogena Razor Defense Gel  [2]   (2.5/1.5%) Premium Gillette Fusion Hydra Gel (14.3/11.5%) Aveeno Gel  [3]   (10/6.7%) Mid-price Gillette Mach 3 Gel (4.5/4.4%) Gillette Series Gel (20/22.9%) Edge Gel (34/35.9%) Nivea Gel (6.5/6.2%) Economy Noxzema  [4]  Gel (1.9/2.7%) Old Spice  [5]  Gel (0.5/0.7%) Barbasol Gel (0.4/0.6%) Gillette, Bic, Shick-Wilkinson Sword King of shaves Conclusion Opportunities and Threats References Porter, M. (1980) Competitive Strategy: Techniques for Analyzing Industries and Competitors. New York: Free Press. Greb, E. (2009) Is JIT Manufacturing the Right Prescription? Pharmaceutical Technology, 33 (3) pp. 72-78 ProQuest [Online]. Available at: http://proquest.umi.com/pqdlink?did=1685062121Fmt=7clientId=29645RQT=309VName=PQD (Accessed: 1 Decmeber 2010). Turkington, C., Dover,J. (2007) The Encyclopedia of skin and skin disorders. 3rd Edn. New York: Infobase Publishing. 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Available at: http://jr3tv3gd5w.search.serialssolutions.com/?ctx_ver=Z39.88-2004ctx_enc=info%3Aofi%2Fenc%3AUTF-8rfr_id=info:sid/summon.serialssolutions.comrft_val_fmt=info:ofi/fmt:kev:mtx:journalrft.genre=articlerft.atitle=Gilletterft.jtitle=Marketingrft.au=Lee%2C+Jeremyrft.date=2010-01-20rft.pub=Haymarket+Business+Publications+Ltdrft.issn=0025-3650rft.spage=21rft.externalDBID=n%2Farft.externalDocID=216963778 (Accessed: 1 December 2010). Birchall, J. (2009) Gillette online ads target increasingly lucrative male grooming market, Financial Times, 20 June, pp 9 NexisUK [ONLINE]. Available at: http://jr3tv3gd5w.search.serialssolutions.com/?ctx_ver=Z39.88-2004ctx_enc=info%3Aofi%2Fenc%3AUTF-8rfr_id=info:sid/summon.serialssolutions.comrft_val_fmt=info:ofi/fmt:kev:mtx:journalrft.genre=newsrft.atitle=Gillette+online+ads+target+increasingly+lucrative+male+grooming+marketrft.jtitle=The+Financial+Timesrft.au=Birchall%2C+Jonathanrft.date=2009-06-20rft.pub=Financial+Times+Ltdrft.issn=0307-1766rft.spage=9rft.externalDBID=n%2Farft.externalDocID=202099065 (Accessed: 1 December 2010). McCullough, M.(2003) Schick shaved off research, Gillette claims: Poised to introduce a razor with four blades, the company faces a lawsuit alleging patent infringement, The Vancouver Sun, 11 September [ONLINE]. 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(2009) Mergers, Acquisitions, and Other Restructuring Activities:  An Integrated Approach to Process, Tools, Cases, and Solutions. 5th edn. CA: Academic Press. Hunt, E. and Schwartz, J. (1972) A critique of economic theory: selected readings, CA: Penguin. Datta, Y. (2009) The U.S. Mens Shaving Cream Market: A Competitive Profile, 9th Global Conference on Business and Economics [ONLINE]. Available at: www.gcbe.us/9th_GCBE/data/Y.%20Datta.doc (Accessed: 1 December 2010). Chopra, S., Kapoor, S., Munish, S., Mathur, A., Sharma, K. and Duggal, S. (no date) Advanced Sales Management on Sales Management Practices in Gillette, India. Available at: http://www.scribd.com/doc/42913455/Gillette (Accessed 1 December 2010) Smart, A., Bunduchi, R. and Gerst, M (2010) The costs of adoption of RFID technologies in supply networks, International Journal of Operations Production Management, 30(4), pp.423 447. 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Thomas Hardys Use of Fallen Women in His Writings Essay -- Biography

Thomas Hardy's Use of Fallen Women in His Writings Thomas Hardy sheds new light on the idea of the fallen woman. Throughout several of his works, he portrays the fallen woman through her own eyes, and, in doing so, presents a different perspective. Three of his works which establish this new perspective are the poem, "The Ruined Maid," and the novels Far from the Madding Crowd and Tess of the d'Urbervilles. In "The Ruined Maid," which he wrote in 1866, Hardy focuses on one woman's recent loss of chastity and how she is perceived by a friend who is returning to town. Rather than feeling ashamed of her actions, she expresses a sense of pride. In the last line of each stanza, she points out how she is ruined; however, the tone of her various declarations is triumphant. For example, at the end of the third stanza she states, " 'A polish is gained with one's ruin' " (l.12). After Hardy portrayed the idea of the fallen woman in this manner through his poetry, he proceeded to explore this idea within his novels. In Far from the Madding Crowd, Hardy's portrayal of Fanny Robin re...

Matthew Arnold’s “Culture and Anarchy”

A lot of introductions to literary studies, including the one provided by Nà ¼nning , concentrate on what Collini (2000)2 calls the †Holy Trinityâ€Å" of literary studies: poem, drama and novel. According to Collini, this view dominated the Anglo-American literary study from the 1930’s to at least the early 1970’s. He states †Under this regime, the recalcitrant mixed-mode texts of the Victorian essayist and moralists did not fare well.â€Å".Nevertheless, non-fictional types of texts are the most common in everyday life. Were would humanity be without newspapers, manuals, hypertexts, and all the other pieces of †non-fictional proseâ€Å" which are, according to Collini †a nearly limitless categoryâ€Å"?It is the the most red category, and the category most written in. Writers are mostly engaged in non-fictional prose. There are millions of journalists and scientists today; not to speak of all the bureaucrats in the administrations of nearl y every enterprise or government, who write trillions of letters, reports and presentations every day. Non-fictional prose is worth more attention.This paper is concerned with a piece of non-fictional prose. Culture and Anarchy by Matthew Arnold. In order to deliver a sufficient analysis, there will be a chapter on the author first, to get an impression of how to understand the utterances. This includes a brief summary of the most important texts that were published by Matthew Arnold before Culture and Anarchy. Afterwards, there will be a chapter on text types, to clarify which category of text the work belongs to. At last, there will be the analysis of, as an application of the theory from the chapter before, with respect to the current scientific state of interpretation of Culture and Anarchy.1. Matthew Arnold: BenchmarksMatthew Arnold lived from 1822 to 1888. He was an elementary-school-inspector from 1851-86. He wrote poems until he was thirty3 . The most popular one is Dover  Nà ¼nning, Vera. An introduction to the study of English and American literature. Barcelona [et al.]: Klett, 2007  Collini, Stefan. â€Å"From ’Non-Fiction Prose’ to ’Cultural Criticism’: Genre and Disciplinarity in Victorian Studies†. pp. 13-28. John, Juliet (ed. and introd.); Jenkins, Alice (ed. and introd.) and Sutherland, John (foreword) Rethinking Victorian Culture. Basingstoke, England: Macmillan, 2000. xvi, 244 pp Oxford Dictionary of National Biography, p 488Beach, where he pictured the struggling of his generation with religion and progress and finds a relief in love as a reliable fix-point in life. His poems became so popular, that he was elected the (foremost honorary) post of Professor of Poetry at Oxford University, where he was obliged to hold public lectures three times a year. He was the first unordained holder of the post and spoke English instead of Latin.In 1861 he held a lecture on translating homer, that was published as a book later. E.K. Brown (258) detects a dogmatic element in that essay, when Arnold asserts, that Homer is â€Å"the most important poetical monument existing† and prophesies that he will be read more and more in the future. In the same year, 1861, Arnold published The Popular Education in France, on his own expense. In the Introduction he makes an ominous statement about society as a whole, that was later republished under the title Democracy.The next publication in book-form was Essays on Criticism5 , where he developed a method called â€Å"disinterestedness† (dis- = not, inter- = between, esse= to be). It was not considered to be very helpful by scientists. Chhibbar6 states that it was â€Å"†¦ fragmented, chaotic, and uncentered.† (164), but Caufield7 suggests, that the lack of consistency was compensated by â€Å"a habit of keeping in touch with the concrete† and a â€Å"gift for implicit definition†.Arnold described himself as a â€Å"à ¢â‚¬ ¦ mere solitary wanderer in search of the light†, who speaks an â€Å"artless, unstudied, every-day, familiar language.† (ibid., footnote 2). Having said this, his method can as well be called empirical and inductive. Arnold also pleaded that the mere â€Å"application of principles† was tautological, could not provide a â€Å"sense of creative activity.† (38) and that it would sincerely take a lot of logic to build a machine but the idea to build a machine came from intuition (ix).The subsequent book, Culture and Anarchy, was continuing in the tradition of Essays in Criticism, insofar as it was primarily a collection of essays published in a magazine before. According to Collini (1993, 276), Arnold was involved in an almost continuous series of overlapping Brown, A.K. †The Strategy of â€Å"Disinterestedness†Ã¢â‚¬ . pp 251-262. Weber, Horst (ed.) Der Englische Essay. Darmstadt, 1975.  Arnold, Matthew Essays on Criticism.Chhibbar, Sude rshan. Victorian perspectives on democracy : a study of selected literary documents 1832 – 1867, Dissertation, 1980  Caufield, James W. â€Å"Most Free from Personality: Arnold’s Touchstones of Ethics†, Cambridge Quarterly (2009) 38 (4): 307-327. Collini, Stefan. â€Å"Arnold†. pp. 195-326.Thomas, Keith (ed.) Victorian Thinkers. Past Masters. Oxford, 1993. vii, 428 pp.  controversies, which started around the time of Democracy.  Arnold retrieved from social criticism, when three of his children died in a short sequence of time. He started to focus on religion and got a lot of appreciation for that. Later, he declined becoming professor at Oxford again, as well as becoming Director of a University.According to the Oxford Companion of English Literature Arnold was â€Å"the leading critic of his time†. His contemporaries must have had a different view. According to Caufield , Arnold had been a â€Å"cast out† until the end  of the 2nd world war. He was seen as a †frivolous dandyâ€Å", †logical light-weightâ€Å", †stupid weaklingâ€Å", â€Å"incoherent chatter† or â€Å"intellectual dandy† (237), whose â€Å"airy dogmatism† was â€Å"ambitious, vague and perverse† (244), and could only serve to impress â€Å"young ladies or old women† (243).His style was deemed as â€Å"an almost feminine concreteness of mind that rarely rose above the simplistic level of anecdotal narrative† (242). According to Caufield, Arnold reproduced the Utilitarian versus Romantic polarity and concludes that â€Å"Arnold appears to be figure of late Romanticism†, whose contemporaries claimed that his arguments lacked â€Å"the logical and moral toughness demanded by the disciplines of political economy and ’felicific calculus’ (cf. Bentham).† . The Oxford Dictionary of National Biography confirms that †In much of Arnold’s poetry one se es the disconsolate Romantic trying to turn himself into the resolute stoic.â€Å" (489).2. How to Analyse an Essay2.2 Patterns of OrganisationMiller distinguishes 6 patterns of organisation for the information in an essay; illustration, comparison & contrast, definition, division and classification, process, and causal analysis. Illustration means giving examples. Comparisons and contrasts are used to make things clearer, show the positive side of something or to find a general principle. A definition is the explanation of vague and ambiguous words.A formal definition puts the term in a general class and then differentiates it from the other members of that class. An extended definition is used to explain an uncommon term which is new or abstract. A Differentiation is showing what is not part of the definition. A division is the separation into groups, and a classification is the placement of units into these groups. A process is â€Å"a sequence of actions and operations†, which has no focus on the story. A causal analysis consist of necessary, contributory and sufficient causes.2.3 Diï ¬â‚¬erent Types of EssaysThere are different kinds of distinctions possible to differentiate between certain types of essays. On the level of topic, the author can use the a narration, description, exposition or argumentation. On the level of style, there are more or less formal essays to distinguish.2.3.1 Narration, Description, Exposition, ArgumentationMiller (168 n.) explains that the narration has a clear time sequence, can use dialogues and a varying point of view, whereas a description is a â€Å"sensory diction† (ibid.). It can ether stay detached from the narration, be (objective/factual) or include personal feelings and opinions of the narrator (subjective/personal). An exposition is the explain  Svaglic, Martin J. â€Å"Classical Rhetoric and Victorian Prose†. pp 230-250. Weber, Horst (ed.) Der Englische Essay, Darmstadt, 1975. Nation of inf ormations and/or ideas, and an argumentation â€Å"proposes† (366) of a point of view.  In this view Culture and Anarchy clearly is an argumentation.2.3.2 The Informal, Formal and Periodical EssayFreiburg15 distinguishes three types (â€Å"Muster†) of essays which developed successively in history; the informal essay, the formal essay and the periodical essay. The archetype of essay was ’invented’ by Michel de Montaigne. He thought that the writer had to be able to unfold his thoughts without constrains. Form, topic and stylistic devices were kept open. Thematically, reading often was the starting point of de Montaigne’s thoughts, which were explicated, quasi ’live’, in his essays. So they have hardly a structure, are rhetorical and associative.According to Mace-Tessler Bacon called himself an â€Å"imitator of de Montaigne†(15), but he shifted the focus from â€Å"personal inquiry† (ibid.) to social and philosophical topics. According to Freiburg, the essays of Bacon had a clear intention and target group, and were written in tradition of the ’Speculum Magistratis’. Therefore, the tone was kept rational and Bacon underlined his educatedness or cited other authorities to be accepted as an advisor.The rational tone was achieved by the use of definitions and a dialectical logic. The stylistic devices used were comparisons, parables and metaphors. They served for illustration. To easy the memorisation of the  conclusions, aphorisms and maxims were employed.The aim of the formal essay is the transmission of lessons. The periodical essay was ’invented’ by people like Daniel Defoe in the beginning of the newspaper. It was dominant in the Victorian and fin-de-sià ¨cle period. There was an increasing readership, achieved by the cheapness of periodicals and there was a growth in reading public because of elementary education and the overall growth of the middle-class.Mace-Te ssler adds, that the periodical essay is considered as one aspect in the development of journalism. Freiburg describes it as a mixed form of informal and formal essay. The essays where published in magazines and journals. Topics were taken from everyday life in the newly established middle class. They were read silently at the breakfast table, or aloud at the coffee-house. There was a high variety of generic  devices: letters, reports, poems and even fictional narrations are being subsumed under this category. The Moonstone by Wilkie Collins is one example. It was published in â€Å"All the year round†, a periodical owned by Charles Dickens.The focus of the periodical essay lied less on what was said, than on how it was said. There was a shift away from subject-matter, towards an examination of the author’s attitude towards a subject. The result was an â€Å"almost conspirational† and â€Å"familiarly† (cf. Mace-Tessler) tone. The periodical essay had t o have a certain predictability because the journal or magazine had to be sold. However, a variety of structures, styles and essay types were needed to sustain the readers’ interest and attention.This variety had to follow some predictable patterns. In general, there was a tendency to  imitate what has been before which formed the style of the periodical essay (Mace-Tessler, 11). Drescher (228 n.) makes an over-all distinction between free essay, formal essay and mix-form essay.This coincides with to Freiburg’s informal, formal and periodical distinction. Drescher states, like suggested by Mace-Tessler, that the style of the periodical essay was foremost coined by the magazine which published it.He analysed 221 periodical essays in two Irish fin-de-sià ¨cle-magazines (The Mirror and The Lounger) and he omitted the use of a categorization by topic, tone or style in favour of four basic structures.The additive, linear, discursive and integral structure. The additive s tructure is characterised by the fact that the parts of the text are not interrelated. They don’t depend on each other and have different topics. In the linear structure, each part of the essay relates directly to the other, as well as to the topic, but there is no interrelation between the texts. The discursive structure has a progressive arrangement of the single texts.The episodes have a causal relation, each text leads to the other and each unit references to the topic. In an integral structure, the parts of the particular essay develop their own structure, and the sense-level stays directly connected to the topic. Mace-Tessler distinguishes rhetorical, simple, unified, associated, unrelated and incomplete essays in his analysis of the periodicals The Tatler and The Spectator.3. Analysis3.1 Type of EssayCulture and Anarchy was written as a rhetorical essay, published first in the periodical Cornhill Magazine over a period of almost a year. The Introduction was written at last and the particular chapters argument on a different basis of information because they were written in different periods. According to Chhibbar, there had been â€Å"profound changes and tensions† (197) at the time of the accruement of Culture and Anarchy. According to Altick17 , all but the first part, Sweetness and Light, were written as reaction to the critiques. The structure of the whole text must be called linear, in the terminology of Drescher.3.2 Diegetic LevelAs seen above, Arnold was publishing from different perspectives. Campbell18 states that the movement between the roles of school inspector, government official (as an expert), Oxford Professor of Poetry, critic and â€Å"polemical journalist† required the adjustment in the style and content. This shifting between different voices was especially present in the critical writing that used irony, imitation and parody to undermine the views of â€Å"formed personages†. He sometimes even used a fore igners point of view to criticize his countrymen. Campbell suggests to read his criticism more like fiction.3.3 Rhetorical ModeBecause periodical essays were read aloud in the coffee houses authors often made use of rhetorical elements. According to Svaglic (234), the Rhetoric by Aristotle had long been a basic text of the â€Å"litterae humaniores program† at Oxford. Thus it must have been known by Matthew Arnold. Brown even calls him a â€Å"practised rhetorician† (259). Svaglic describes the three modes of rhetoric by Aristotle, who distinguished between the deliberative/hortatory, the forensic/judicial mode, and the epideictic/ceremonial mode.The deliberative/hortatory mode is the persuasion of view-points, the forensic/judicial mode is concerned with guilt and innocence, and the epideictic/ceremonial mode is used for the praise of great men and deeds. Brown states that all great Victorian prose writers were practising every mode of rhetoric at one time or another, but the most popular was the deliberative/hortatory mode (233).Arnold announces that he is a â€Å"man without a philosophy† (94) and speaks of a â€Å"simple unsystematic way† which â€Å"best suits both my taste and my powers† (5), and continuous â€Å"We †¦ having no coherent philosophy, must not let ourselves philosophise.† (Arnold, Culture and Anarchy, 201). This â€Å"plain-dealing† (Altick, 82) enables him to anatomise the failures of the middle class by being a â€Å"representative man† (ibid.) of it.3.4 Use of IronyAccording to Altick, the irony of Culture and Anarchy often lies in the fact that the professed respect is proforma and misdirected, or, what starts as epideictic rhetoric is negated by â€Å"deflationary techniques† (128). Due to the fact that Culture and Anarchy was written in pieces (linear structure), the use of â€Å"beautiful† is ambiguous. Wilhem von Humboldt is described as â€Å"one of the mo st beautiful and perfect souls† (140), which is supposed to be actually meant that way, for example. But on the other hand, there is, what Altick (132) calls â€Å"ironic praise†; the â€Å"touching and beautiful words† (61) of the fanatical anti-Catholic Mr. Murphy saying â€Å"I will carry out my lectures if they walk over my body as a dead corpse†, which is definitely neither touching nor beautiful.â€Å"Interesting† is one of the most equivocal words in Arnold’s argumentative vocabulary. For example, the â€Å"interesting speakers† (74), he heard during the Reform Debates in the House of Commons. One is later described as â€Å"perfection†, the other as â€Å"excess†. Excess is not interesting. Another example is â€Å"this very interesting operation† (223), for the attempt to legalise the marriage of a man with his deceased wife’s sister. It was illegal in Britain, but how often does such a case happen? There were much more important problems to be solved at that time – at least from Arnold’s point of view. The absurdity of this â€Å"interesting operation† is emphasised in the aftermath of the text by repetition.3.5 Use of RepetitionsThe phrase â€Å"deceased wife’s sister† gets repeated nine times in Culture and Anarchy. This rhetorical method of Arnold attempts to humiliate the opponent. This is also acknowledged by Collini, who states: â€Å"†¦ by mercilessly repeating the least happy phrases  over and over again, he drowns his opponent in a sea of comic associations.† (216).Sometimes repetition only serves in substitution for a sufficient vocabulary, like in â€Å"†¦ real thought, real beautiy; real sweetness and real light.† (49); or to show similarities like the â€Å"half-sized, half-fed half-clothed† children â€Å"without health, without home, without hope† (245). This similarities all hint to one point: the lack of a sufficient policy. As a â€Å"polemical journalist† (vid. infr. Campbell), Arnold tries to persuade (deliberative rhetoric). One big part of this early type of propaganda is the attempt for coinage by excessive repetition of newly defined terms.3.6 Deï ¬ nitions, Comparisons and ContrastsCulture is â€Å"the best which has been thought and said in the world† (ix). This is thereby nearly equal to religion. â€Å"Religion says: The kingdom of God is within you; and culture, in a like manner places human perfection in an internal condition, †¦ distinguished from animality.† (13). An attribute of culture is â€Å"right reason† as well as â€Å"best self †. The â€Å"really blessed thing is to like what right reason ordains† (68).â€Å"But for us,— who believe in right reason, in the duty and possibility of extricating and elevating our best self, in the progress of humanity towards perfection, †¦ we â₠¬ ¦ support them in repressing anarchy and disorder; because without order there can be no society, and without society there can be no human perfection.†The chasm of â€Å"without† and â€Å"society† serves the rhetorical effect. Anarchy is more or less defined as â€Å"doing as one likes†. The natural instinct of the ordinary man towards liberty is thereby degenerated into an â€Å"anarchical tendency† (59), caused by liberty. This â€Å"doing as one likes† is juxtaposed with â€Å"sweetness and light† (differentiation).According to the Oxford English Dictionary19 â€Å"Sweetness and Light† is a quotation from Jonathan Swift and means the noblest characteristics of humanity. His definition of â€Å"sweetness and light† is juxtaposed with â€Å"fire and strength†, his own coinage, repeated twelve times. Sweetness and light are â€Å"right reason†, â€Å"best self † and â€Å"culture†; but some times this must be protected by the forces of â€Å"fire and strength†. â€Å"State† is defined as â€Å"the nation in its  collective and corporate character†(66). This is based on the â€Å"best self † and becomes the â€Å"national right reason† (93). Culture and Anarchy is full of juxtapositions.According to Miller, Signalling words for comparisons and contrast are are ’in contrast’ (1 time), ’on the other hand’(14 times),  Ã¢â‚¬â„¢on the contrary’ (3 times) and ’however’(28 times); or transition words like ’likewise’ (3 times), ’similarly’ (2 times ’similar’) and ’in a like manner’ (’manner’: 21 times). On the level of content, the most obvious contrasts are between the ’bad examples’ like the liberals Roebuck and Bright, the Alderman of London and Mr. Murphy as well as the writers of the Times, the Saturday Review and the Daily Telegraph, who are compared with the with the good examples of Bishop Wilson, Duke Wellington and St. Augustine.3.7 DialoguesAs mentioned above by Freiburg, its not uncommon to use a dialogue in an essay. The following one can be found in the introduction to Culture and Anarchy where Arnold reports his conversation with a Nonconformist â€Å"†¦ I said, that seemed a pity. ’A pity?’ cried he; ’not at all! †¦Ã¢â‚¬  (xxxiv)3.8 MetaphorsOne can always find thousands of metaphors in every text. But the poetic language of the late Romanticist Arnold, used on a nearly Utilitarian topic makes a very picturesque use of metaphors. Arnold describes himself as â€Å"delivered from the Bondage of Bentham† (46), to implicates that he has liberated himself from a philosophy which holds the enemies of culture captive. (Altick, 124).4. ConclusionThis paper has shown that non-fictional prose needs to be investigated by literary studies. It has shown the importance of the essay in the Victorian and fin-de-sià ¨cle period in his parallelism to the development of the periodicals and – with it – the journalism. This might give a hint for the future, on how to analyse hypertexts like bloggs, which can also be read as more or less formal essays.Culture and Anarchy is an example of polemical rhetoric. It was written by a poet of late Romanticism and is thus not well-structured, but very effective. In the words of Caufield (325) â€Å"Arnold the poet knows that stained glass and plainsong will sooner quicken hearts than scholastic disquisitions and cosmological proofs.†

Women Entrepreneurship

INTRODUCTION The emergence of women entrepreneur & their contribution to the national economy is quite visible in India. Women have become aware of their existence, their rights & their work situations. The number of women entrepreneur has grown over a period especially in the 1990s. Women have owned & operated business since the beginning of American history & much earlier in other part of the world. They rarely were recognized or given credit for their effort. Often women were invisible as they worked side by side with their husband in businesses & may have only stepped into the leadership position when their husband died. Many recognized business today are owned & operated by the wife or daughter of the founder. Due to gender discrimination & bias many women choose the option of starting & managing their own business that can impede women’s success in the corporate world. Women entrepreneurship need to be studied separately for two main reasons. the first reason is that women’s entrepreneurship has been recognised during the last decade as an untapped source of economic growth. Women entrepreneurs create new jobs for themselves & others by being different also provide society with different solution to management , organization & business problem as well as to the exploitation of entrepreneurs opportunities. The second reason is that the topic of women entrepreneurship has been largely neglected both in society general & in social science. Not only have women lower participation rates in entrepreneurial then men but they also generally choose to start & manage firms in different industries then men tend to do. Industries choosen by women are often perceived as being less important to economic development & growth then high technology & manufacturing further more research tend to be men streamed & too often do not take in to account the specific need of women entrepreneur. Why women become entrepreneur:- Women often leave the corporate world by starting their own business, to provide additional flexibility & life balance in managing their traditional responsibilities as wife & primary care taker of children. Different theories suggest that there is no set & standard profile that can be practically applied. For every women who is an entrepreneurs or wants to become one they each have their own set of reasons, motivation & many can not be categorized. Female & male Difference:- In comparing the management style of women & men entrepreneurs women display distinctive features & abilities. Women entrepreneurs shows transformational style of leadership. this style encourages positive interactions & trust based relationship with subordinate with whom they also share power & information. Women in non traditional industries value many both as a motivator and the preferred out come yet Buttner & Moore’s research finding indicate that women’s important goals are for professional growth, development, challenge & self fulfilment while men’s are preferred higher income. Barriers against women entrepreneurs:- Capital Finance :- There are many barriers for women entrepreneurs when falling the prospects of starting a new business research finds the primary barriers is the access to capital finance. This could also include start up financing & credit, cash flow management in the early operation & financial planning. Lack of network :- Another prominent barrier that women entrepreneurs face is the lack of network of information, assistance & mentors. Networking is a set of interrelated relationship that mutually benefit or that are involved, through sharing & giving resources, information & data and personal referrals set. Due to the gender difference in access to network women was excluded from many of the formal & informal networks in organization. Apart form that there are various obstacles that women entrepreneurs face some of these are Low risk bearing ability Male dominated society Lack of Education Scarcity of raw material Role of women Entrepreneurs in the global economy Entrepreneurship emerges from an individual’s creative spirit in to long-term business ownership, job creation & economic security. Women bring commitment and integrity because they care about economic empowerment, entrepreneurial development & innovation. As owner of small & edium size enterprise women can supply multinational companies with ideas, inventions, technology, raw materials supplies components & business services, ultimately female business owner will be recognized for who they are, what they do & how significantly they impact global economy. The global impact of women entrepreneur is just beginning to gain intensity. Worldwide the no. of female business owner continues to increase steadily & recent on report concluded that economic de velopment is closely related to the advancement of women. In nation where women have advanced economic growth has usually been steady. By contrast, in countries where women have been restricted the economy has been stagnant. Thus we can say entrepreneurship is the core of economic development. It is a multidimensional task & essentially a creative activity. Entrepreneur is key factor of entrepreneurship in the process of entrepreneurship. Women have to face various problems associated with entrepreneurship & these problems get doubled because of her dual role as a wage earner & home maker. Women in India constitute a larger proportion of total unemployed population & hence it is imperative to find out the entrepreneurial constraint faced by them. In Rajasthan situation of women entrepreneur is very critical they face more problems because they are less educated & not aware of govt. supports. In brief the thrust of the study is as follows To ascertain the various constraint faced by women in their enterprise. To identify different strength and weakness of women entrepreneur. To identify various psychological characteristics of women entrepreneur. To know the problems faced by women entrepreneur in setting their enterprise. To know the opportunities and threat faced by women entrepreneurs in Rajasthan.